Privacy policy

PRIVACY POLICY

Last updated: July 2026

ENCORE GIFTS LTD ("we", "our", “us” or "Encore Gifts"), trading as "Encore Gifts", is committed to protecting the privacy of third parties, including its customers and all visitors to the website www.encoregifts.co.uk (the "Site"). Please read the following Privacy Policy which explains how we use and protect your information.

KEY POINTS TO NOTE

This Privacy Policy applies to your use of the Site, which is operated by ENCORE GIFTS LTD ("Encore Gifts") of 18 Withnall Close, Nottingham, NG4 4LL, UK.
When you use our Site or request services (“Services”) from us (such as making a purchase), we collect personal data from you. This Privacy Policy explains what personal data we collect and how we will only process this information (i) to provide our Services to you, (ii) to comply with our legal obligations, (iii) for the purposes of our legitimate business interests (namely to analyse the use of our Site and products (“Products”) to continually improve our business and your customer experience), or (iv) where we have your explicit consent.
You can ask us to stop using some of your personal data at any time and have the right to ask us to delete some of the personal data that we hold about you. Just contact us at admin@encoregifts.co.uk. You can also use this email address if you have any questions about this Privacy Policy.
In addition to this Privacy Policy, please take the time to read our Terms and Conditions.

WHO CONTROLS THE COLLECTION OF PERSONAL DATA
HOW TO CONTACT US
PRIVACY INFORMATION
TO WHOM DOES THIS PRIVACY POLICY APPLY
MINORS
THE PERSONAL DATA WE COLLECT ABOUT YOU
HOW WE OBTAIN YOUR PERSONAL DATA
FAILURE TO PROVIDE PERSONAL DATA
HOW WE USE YOUR DATA & LAWFUL BASES
MARKETING PREFERENCES, ADVERTS AND COOKIES
LINKS TO OTHER WEBSITES AND THIRD PARTIES
HOW WE SHARE YOUR DATA
WHERE WE STORE YOUR PERSONAL DATA
AUTOMATED DECISION-MAKING AND PROFILING
HOW LONG WE KEEP YOUR DATA FOR
DATA SECURITY
YOUR RIGHTS
CHANGES TO THIS PRIVACY POLICY

1. WHO CONTROLS THE COLLECTION OF PERSONAL DATA

In this Privacy Policy, “Encore Gifts”, "we", "our" or “us”, refer to ENCORE GIFTS LTD, a company registered in England and Wales (company number: 13479238) whose registered office is at 18 Withnall Close, Nottingham, NG4 4LL, UK.

We act as a data controller for the purposes of the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

2. HOW TO CONTACT US

We have appointed a Data Protection Officer (“DPO”) who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

By post: Data Protection Officer, ENCORE GIFTS LTD, 18 Withnall Close, Nottingham, NG4 4LL.
By email: admin@encoregifts.co.uk

3. PRIVACY INFORMATION

We are committed to protecting your personal data and your privacy. This policy explains how your data is collected, used, transferred and disclosed by us. It applies to data collected when you use our Site, when you interact with us through social media, email, or phone, or when you participate in our competitions or events. It also applies to the extent that someone has purchased an E-Gift Card on your behalf.

It also describes your data protection rights, including a right to object to some of the processing which we carry out. More information about your rights, and how to exercise them, is set out in the “YOUR RIGHTS” section below.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.

This Privacy Policy forms part of our contractual relationship with you alongside our Terms and Conditions. We reserve the right to change this Privacy Policy from time to time, and you should check this page frequently to ensure that you are happy with any changes.

4. TO WHOM DOES THIS PRIVACY POLICY APPLY

This Privacy Policy applies to all individuals (other than our own employees or workers) whose personal data we may process online. Generally, we process personal data relating to our existing and potential customers, visitors to our Site and registered users of our Site.

We also process personal data relating to our business contacts. You are considered a business contact if you are a sole trader, trustee, partner in a partnership, member of an unincorporated club or association, owner, director or officer of a corporate entity or an employee of any of these, where you or your business supply goods or Services to us, provide professional Services to us, have expressed an interest in us or our business, or have any other business relationship with us.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

5. MINORS

Our supply of Products or Services, our Site, events, promotions, social media, content, and materials we provide are not intended for use by anyone under the age of 18 years, and we do not knowingly collect personal information relating to individuals under 18. If we discover we have inadvertently collected data from a minor under 18, we will delete it immediately.

6. THE PERSONAL DATA WE COLLECT ABOUT YOU

Personal data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store, transfer and otherwise process different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name, last name, social media username or similar identifier, title, date of birth and gender.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account and payment card details (processed securely via our payment gateways solely for the purpose of completing transactions).
Transaction Data includes details about payments to and from you and other details of Products you have purchased from us.
Technical Data includes your Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Site.
Profile Data includes your account username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our Site, Products and Services.
Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

7. HOW WE OBTAIN YOUR PERSONAL DATA

We collect personal data from and about you via:

Direct interactions: You may give us your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data by filling in forms, creating an account, entering information online, or corresponding with us by post, phone, or email. This includes data provided when you order products, subscribe to newsletters, enter competitions, or contact customer service.
Automated technologies or interactions: As you interact with our Site, we automatically collect Technical Data about your equipment, and Usage Data about your browsing actions and patterns. We also collect Contact Data where tasks carried out via our Site remain uncompleted, such as abandoned shopping baskets. We collect this data by using cookies, server logs and other similar technologies. Please see our Cookie Policy for further details.
Third parties: We may receive personal data about you from various third parties, including:
- Identity and Contact Data from individuals purchasing an E-Gift Card on your behalf.
- Technical Data from analytics providers such as Google, and affiliate networks.
- Identity and Contact Data from social media platforms if you select the option to log into our Site using those accounts.
- Identity, Contact, Financial and Transaction data from payment processors (e.g., Shopify Payments, PayPal) and fraud-prevention databases.

8. FAILURE TO PROVIDE PERSONAL DATA

Where we need to collect personal data by law, or under the terms of a Contract we have with you, and you fail to provide that data when requested, we may not be able to perform the Contract we have or are trying to enter into with you (e.g., to supply you with Products). In this case, we may have to cancel your order, but we will notify you immediately if this occurs.

9. HOW WE USE YOUR DATA & LAWFUL BASES

We will only collect and process your personal data where we have a valid legal basis under the UK GDPR. The table below outlines precisely how we use your data and the legal grounds we rely upon:

Purpose / Activity	Type of Data	Lawful Basis for Processing
To register you as a new online customer	(a) Identity (b) Contact	Performance of a Contract with you
To process and deliver your order including: managing payments, fees and charges; collecting money owed to us	(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications	(a) Performance of a Contract with you (b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you including: notifying you about changes to our terms or privacy policy; asking you to leave a review or take a survey	(a) Identity (b) Contact (c) Profile (d) Marketing and Communications	(a) Performance of a Contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and study how customers use our products)
To enable you to partake in a competition, prize draw or complete a survey	(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications	(a) Performance of a Contract with you (b) Necessary for our legitimate interests (to study how customers use our products and grow our business)
To administer and protect our business and this Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	(a) Identity (b) Contact (c) Technical	(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud) (b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical	Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences	(a) Technical (b) Usage	Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, and to develop our business)
To make suggestions and recommendations to you about goods or services that may be of interest to you	(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications	(a) Consent (where signing up to a newsletter) (b) Legitimate Interests (to develop our products/services and grow our business via soft opt-in context)

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your data for an unrelated purpose, we will notify you and explain the legal basis.

10. MARKETING PREFERENCES, ADVERTS AND COOKIES

Marketing communications: We may send you marketing communications if you have created an account or purchased Products from us and have not opted out of receiving that marketing (in accordance with the "soft opt-in" framework), or if you have explicitly signed up to receive our email newsletters. We will obtain your express opt-in consent before we share your personal data with any third-party company for marketing purposes.

Opting Out: You have full control over your preferences. You can unsubscribe or opt-out at any time by clicking the "unsubscribe" link in the footer of any marketing email or by emailing us at admin@encoregifts.co.uk.

Cookies: Our Site uses cookies to distinguish you from other users, monitor your shopping basket contents, and optimise site tracking. You can set your browser to refuse all or some cookies, but doing so may cause certain parts of our Site to become inaccessible or malfunction. For full details, please refer to our dedicated Cookie Policy.

Online Ads & Analytics: We utilize digital marketing networks and tools like Google Analytics, Facebook Custom Audiences, and Bing to serve tailored banners and advertisements to you on external apps and websites. These tools look at your Technical and Usage data to evaluate ad effectiveness. To opt out of targeted tracking, you can adjust your preferences via third-party platforms directly or utilize the universal Digital Advertising Alliance WebChoices tool.

11. LINKS TO OTHER WEBSITES AND THIRD PARTIES

Our Site may include links to and from the websites of our partner networks, advertisers, affiliates, or social media platforms. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

12. HOW WE SHARE YOUR DATA

We will never sell your personal data. We share your personal data exclusively with trusted categories of third parties to allow us to fulfil our contract with you or operate our business:

Core Service Providers: This includes payment service gateways, warehouse systems, order packers, and third-party delivery couriers (e.g., Royal Mail).
Technology Platforms: We use Shopify to power our online store. You can read more about how Shopify processes your Personal Information here: https://www.shopify.com/legal/privacy.
Business Operations Contractors: Website hosts, IT support, marketing agencies, data analytics tools, and verified product review partners (such as Trustpilot).
Professional and Legal Entities: Credit reference agencies, law enforcement, fraud prevention bureaus, regulatory authorities, or legal advisers where required to satisfy statutory obligations or protect our contractual rights.
Corporate Adjustments: Third parties to whom we may choose to sell, transfer or merge parts of our business or assets.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own independent purposes.

13. WHERE WE STORE YOUR PERSONAL DATA

Because we use global platform providers such as Shopify, the data that we collect from you may be transferred to, and stored at, a destination outside of the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring that appropriate safeguards are implemented, such as using specific International Data Transfer Agreements (IDTAs) or Standard Contractual Clauses (SCCs) approved for use in the UK.

14. AUTOMATED DECISION-MAKING AND PROFILING

Our processor, Shopify, utilizes limited automated decision-making and risk assessments strictly for the purpose of preventing real-time commercial fraud. These processes do not have a legal or otherwise significant effect on you. These automated mechanisms include:

A temporary denylist of IP addresses associated with repeated failed transactions (persists for a small number of hours).
A temporary denylist of credit cards associated with denylisted IP addresses (persists for a small number of days).

15. HOW LONG WE KEEP YOUR DATA FOR

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements (such as retaining financial transaction records for 6 years for UK tax audit purposes).

Where we process personal data for marketing purposes or based on your consent, we process the data until you ask us to stop, plus a short operational window to systematically process your request. Once the retention window expires, your data is securely deleted or entirely anonymised.

16. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

While we use strict encryption protocols (HTTPS/SSL) for transactions via our Shopify platform, the transmission of data over the internet is never completely secure. Any transmission you make is at your own risk.

17. YOUR RIGHTS

Under UK data protection laws, you have the following rights in relation to your personal data:

Request access to your personal data (Data Subject Access Request).
Request correction of any incomplete or inaccurate data we hold about you.
Request erasure of your personal data where there is no compelling legal reason for us to continue processing it.
Object to processing of your personal data where we are relying on a legitimate interest, or where we are processing data for direct marketing purposes.
Request restriction of processing to temporarily suspend the processing of your personal data.
Request data portability to transfer your automated data to yourself or a third party in a structured format.
Withdraw consent at any time where we are relying on your explicit consent to process your data.
Right to human intervention regarding any automated decision-making that carries significant effects.

If you wish to exercise any of these rights, please email us at admin@encoregifts.co.uk.

Identity Verification: To protect your privacy, we may require standard proof of identity before executing complex requests. We will request only what is necessary to verify who you are, without imposing unnecessary administrative hurdles. We respond to all legitimate requests within one calendar month.

Right to lodge a complaint: If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) (www.ico.org.uk). We would, however, appreciate the chance to resolve your concerns directly before you approach the regulator, so please contact us in the first instance.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will change accordingly. Your continued use of our Site after changes are published will signify your acknowledgement of the updated terms.

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