Our Artificial Intelligence (AI) and Creativity Policy

Artificial Intelligence (AI) and Creativity Policy

Last Updated: July 2026

At Encore Gifts, we believe that technology should serve to empower human ingenuity, not replace it. As Artificial Intelligence (AI) tools become increasingly integrated into everyday business and creative practices, we remain committed to transparency of how we use this power and our commitment to preserving the human heart of the creative process.

This policy outlines our strict boundaries regarding the use of AI in our operations, products, and partnerships.

1. Core Principles: Human-Driven Creation

Our foundational principle is simple: we do not use AI for product creation or design.

  • We recognize that AI can be a useful tool to bounce ideas off of, work through concepts, or refine details during development. However, as a customer, you have our guarantee that every product you buy has been carefully created and shaped by passionate humans, not machines.

  • We pledge never to use generative AI tools to replace the artists and designers who bring our products to life.

2. Authenticity in Visual Representation

We believe our customers deserve an accurate representation of what they are purchasing.

  • All product photography and imagery displayed on our website represent real, tangible items.

  • While we may occasionally utilize AI tools for standard image adjustments - such as altering background colours, fine-tuning lighting tones, or adjusting brightness - the base image you see is always an authentic photograph of the real product.

3. Operational and Analytical Use of AI

While we protect the creative process from automation, we recognize that AI has practical applications in business administration and data analysis. To enhance your shopping experience and streamline our operations, we may utilize AI tools for the following "behind-the-scenes" functions:

  • E-Commerce Platform Tools: Our website is hosted by Shopify. Shopify may utilize integrated AI and machine learning tools in accordance with their own platform-wide privacy and operational policies.

  • Marketing and Search Optimization: We may use analytical tools to optimize our product descriptions, track website performance, and manage marketing campaigns to help customers find us more easily.

  • Data Privacy: Any administrative or analytical use of AI complies strictly with our data protection policies and standard privacy laws. We do not use AI to compromise or improperly share customer data.

4. Vendor and Partner Alignments

We value the deep, established relationships we share with our third-party vendors and suppliers.

  • We ask all vendors to align with our values. We expect the products they supply to us to remain the product of human creativity, keeping human artistry at the centre of their supply chain.

  • Our business relationships are built on a solid foundation of mutual trust - we therefore do not audit or restrict our vendors activities in relation to AI. Encore Gifts reserve the right to withdraw any Third Party vendor product at any point, should we believe that the design process does not align to our values.

5. Future Commitment and Policy Reviews

As technology evolves, our administrative methods may adapt, but our core values will remain unchanged. We will regularly review and update this policy to address new technological advancements, but our promise to you remains constant: AI may assist our business, but human creativity will always build our products.

Contact Us If you have any questions or feedback regarding our AI Policy, please contact us at admin@encoregifts.co.uk